Pamela's 'Technology Passion Project' started, when her daughter was 11 and Pamela read an article that freaked her out. The article explained how little girls self-esteem declined fast starting at age 11- why? because girls were not being exposed to new things, technology, hobbies, experiences  IN THE WAY BOYS WERE EXPOSED. Like in a way where girls could fail at something over and over again and it would be OK. They could try something out, explore what makes it work, make a bunch of goofy mistakes,  like it - don't like it - jump on it - test it - tear it apart - and put it back together - but in a new way,  your way!  Mom Pamela got into action to figure out a solution!.   She started on a quest to expose her daughter to everything under the sun from Shakespeare camp to coding camp! Her over-exposed daughter went from scuba diving, to jumping off cliffs in Hawaii, to playing violin, to her daughter learning how to sail a sailboat, to building computers, to coding, to ballet, to traveling, learning new languages to her daughter attending guitar and blues camps with mostly boys, learning financial literacy, archery, horse back riding, technology  innovation, becoming proficient using computers and more!   

 When her daughter fell in love with technology and computers, something crazy happened- her daughters closest road dog friends started labeling her a NERD. Pamela quickly realized the need to get the other girls excited about technology as well. So she took her daughter to the NAB  (1999 National Association of Broadcaster's Conference in Las Vegas) and her daughter went crazy, bananas, bonkers over all of the exciting technology she experienced on the conference floor, the booths, the displays, the demonstrations, the innovations in new hardware and software alike.  When her daughter returned home, she could care less if she was called a Nerd, she wanted to dive into new technology to see how technology could help her fulfill on some of her own ideas.             

 is where Pamela and her daughter decided to create the Teen Technology Association (TTA) and they both learned that the internet would be TV, so don't worry that your STEM shows are not on TV.  The goal of TTA was to expose girls and teens to the excitement of technology by taking them to conferences and creating cool media to get teens excited about tech. Pamela created 'The Diva Zone' and other cable shows in her living room that would mimic the shows the girls watched everyday after school (ie. MTV and the California Music Channel). She solicited sponsors to offer rewards for teens to learn about and pursue tech careers.

 Pamela continued to create cool events that would expose youth to the excitement of technology. Pamela had met Allison Dollar at NAB 1999, she loved what Pamela was doing to expose teens to tech. Allison invited Pamela to have a youth event at ETV world. The teens showed up for auditions that were held at the conference- they toured the floor and interviewed founders at the technology booths. The scripts were written to expose them to the innovation that led to financial rewards and large paychecks. The teens were truly impressed.  

MY WINNING CONCEPT WAS TO CREATE A COOL ENTERTAINING MTV-TYPE NETWORK THAT WOULD ALSO OFFER REWARDS FOR AMERICA'S TEENS TO LEARN TECHNOLOGY.  Pamela's biggest tech claim to fame was when she produced a show with over 20 teens with Lily Kanter (an original Microsoft Baby and creator of the first Microsoft store) filmed at the Microsoft store at the Metreon, before it was even opened to the public. Pamela was then commissioned by SONY, the managers of the Metreon to create a whole new production to feature the Metreon's new technology innovations in retail applications,  shopping, products and services.  She had 9 days of production where she created engaging technology media with 40 professional teen actors, radio DJ's, dancing, virtual bowling and teens creating tech product demos. After that experience, Lily Kanter nominated Pamela for the Microsoft and Gartner Group's 'National Techies' Award. Pamela won along with 7 others. The winners were flown to DC in 2000 - met with state representatives and senators to promote and lobby for IT and tech jobs. The winners awards were presented at the Department of Commerce directly by former Senator Norman Minetta. Microsoft awarded Pamela's organization with numerous in-kind prizes, trips, software even a new PC, but no funding to produce a pilot for the GRUVE TV Network, which could have sparked a whole new technology educational revolution in America.

 From music video countdowns, shows featuring girls fulfilling their dreams through the use of tech, shows featuring new innovations at tech conferences, a few skits filmed at Silicon Valley tech companies and tours of tech companies. With more of her focus on the tech world, Pamrla discovered that IT outsourcing was not cool for America and decided to create a model for a national campaign to get America's teens excited about IT. The GRUVE TV cable channel was to be like MTV but featuring only commercials about technology companies, products and innovation with an educational rewards component. The goal was to get America's teens excited enough to pursue IT.  Microsoft went with outsources to other countries. Pamela never understood why Microsoft couldn't do both, create a national educational campaign to get America's youth into IT and outsourcing.   

 Pamela would not revisit the STEM youth scene again until 2013 in Santa Monica California.  She noticed that there was still no massive public movement to expose America's teens to STEM. Pamela decided that the entire city of Santa Monica should have a STEM program for it's youth. Pamela re-vamped the GRUVE TV model - and 40 Santa Monica College students signed up to audition. The concept was for the youth to create exciting videos and events focused on the technology and city's green movement that Santa Monica was spearheading. Pamela contacted the Macerich Group, owners and managers of the Santa Monica Place mall and they loved the idea. The project was never fully funded, so the dream went dormant once again, but never died..

 Pamela has been on a quest to educate and reward America's Teens to get on their STEAMTRACK for over 20 years, siting proof with her daughter's success in the founding of Beautycon, that her strategies and methodologies work.   STEAMTRACKERS was born in 2018   from STEMTRACKERS in 2013 in Santa Monica. In 2018 when a new friend, the only Black woman to own a newspaper in the Silicon Valley, nudged her to revitalize her old passion for a new generation Pamela was back in the game working to re-vamp the model once again.   2022,